A company’s competitiveness lies in its creativity. However, not every company possesses original capability, nor does it occur every time; many of the best-selling ideas in the world are often not those of the first originators.
Finding New Industrial Pathways Through Design Around
If the original creator has a proper intellectual property protection plan for their idea, then subsequent market entrants need to expend a significant amount of resources and time to catch up and participate in market competition. However, the reality today is that many creative ideas suffer from inadequate planning or other objective factors, leading to vulnerabilities in their patent protection.
These vulnerabilities present a shortcut for latecomers to the market, and this shortcut is design around.
As shown in the diagram below, design around means finding a viable path under the patent layout of competitors or other players; completing this task involves several steps:
Step 1: Define the technical characteristics and scope of Patent A held by the competitor.
Step 2: Define the scope of neighboring patents related to Patent A (such as Patent B from the competitor and other patents).
Step 3: Identify equivalent technical features.
Step 4: Establish the design around path: Create technologies that can exclude or replace all possible infringing patent features.
Among all the steps in design around, Steps 3 and 4 are relatively challenging processes that require extensive design experience, a deep understanding of the industry, and a thorough comprehension of the technical scope of the features to effectively accomplish the design around.
Yuan Dao Patent and Trademark Office possesses ample technical background in patents and has product design capabilities. The products we assist in designing have been sold in Europe, America, Japan, and other countries for several years. We are among the few firms capable of perfectly avoiding relevant product mechanisms, materials, and software-related technologies.